Whether you’re a recent dentistry grad opening a new practice or a grizzled veteran who’s seen it all, you may wonder why a blogging service for dentists is necessary. Blogs are for poets and journalists, right? As it turns out, if you’re not blogging, you’re losing out on potential patient leads to other dentists who are more internet savvy.
Dentists used to be able to rely on referrals, the Yellow Pages and some minor advertising to supply them with a full patient load - but those days are over. Your prospective new patients are searching for you online with keywords such as "emergency dental work (city)", "dentist for children in (city)", "best root canal dentist near me", and so on and if your website isn't showing up in the search results, they don't even know you exist. Every blog post we create for you answers questions that your prospective new patients are searching for and provides an opportunity to capture them, leave an impression and convert them into new clients.
Consider each blog post as a "landing page" - and search engines like Google and Bing as your advertising source. If each post garners just ten hits a month, then after six months you're looking at a total of 6,000 additional visits to your website. While some posts will draw in more traffic and some less, if you're not blogging, you're drawing in zero. And that's not good.
Click to contact us and we'll share how blogging can dramatically increase your new patient lead generation.
Here are the most common
problems complaints tidbits that we hear from dentists that we work with:
I Don't Have Time to Manage All of This Marketing!
Of course you don't - you have a practice to run! Dentists already have enough to worry about with their patients' oral health, let alone having to deal with staffing, sales, marketing, bookkeeping and all the rest. If you or one of your team members are spending time writing the company blog, you're wasting time that could be put to better use elsewhere. Let us deal with the blog content development while you focus on running your practice and treating your patients.
I'm Fighting a War for New Patient Leads!
Wouldn't it be great if fresh business just walked in the door? The beauty of the internet is that it allows potential new patients to stumble across your website while searching and browsing around online - and you don't need to buy a single advertisement to have them showing up at your virtual doorstep. Every blog post will bring in local individuals searching for information, and once they're on your website they're an email or call away from conversion to a new client.
My Dental Marketing Consultant Doesn't Handle Blogging!
If you're already working with a dental marketing consultant, it's likely that they don't handle blogging - or if they do, they're outsourcing it to a professional content development team (like us) and marking our prices up. You can work with us independently or refer us to your consultant, and we will work in tandem with them to accomplish your online marketing and new patient lead generation goals. We're happy to become part of the team of professionals working to ensure that your practice is at the top.
The bottom line: if you want your dental practice’s marketing strategy to be firing on all cylinders, your blog needs
to have well-written, up-to-date content. Your potential new patients are searching the Internet for a dentist. Will they find you? Let us show you how we can make your dentistry website the top spot in town.
Contact us today, and we’ll set you up with a custom-tailored blogging solution in just a few minutes.